Our Story
The good stuff is near.
We believe the things grown close to home can bring us closer together. wildlynear is being created to make those connections easier.
Rooted in local life.
A back garden, an allotment or a local farm can be the beginning of something shared. Our purpose is to connect people who grow flowers and fresh produce with people nearby who would love to enjoy them.
Neighbourhood collection shops will be part of that connection: a familiar local place to collect an order, rather than a separate journey to each grower.
The marketplace is still in the making and is not yet open for orders.
Meet the founder.
wildlynear is being created by Igea Troiani, inspired by the good things grown close to home and the communities around them.
Meet Igea, founder of wildlynear
What we hope to grow.
Opportunity for growers
We aim to help local growers reach people nearby and find a home for what they grow.
Stronger communities
We hope to build everyday connections between growers, buyers and neighbourhood shops.
Thoughtful local choices
Our aim is to encourage seasonal choices, reduce waste and make nearby collection practical. These are ambitions, not measured environmental results.